American Express Membership Rewards has just announced a new transfer bonus promotion for U.S. cardmembers. From September 2 through September 23, 2025, you can receive a 25% bonus when transferring Membership Rewards points to Hilton Honors. While this isn’t the most generous transfer bonus we’ve seen, it could represent good value for specific redemptions.
Let’s examine the details of this promotion and analyze whether it makes sense to take advantage of this limited-time offer.
The standard transfer ratio between American Express Membership Rewards and Hilton Honors is 1:2 (1,000 Amex points = 2,000 Hilton points). With this 25% bonus, the ratio improves to 1:2.5, meaning:
This promotion is available to U.S. cardmembers with Membership Rewards-earning cards, including:
The transfer process is typically instant, though Amex officially states that it may take up to 24 hours for points to appear in your Hilton Honors account. The bonus should be clearly displayed on the transfer page before you confirm the transaction.
American Express typically offers Hilton transfer bonuses several times per year, with bonuses historically ranging from 25% to 50%. This current 25% bonus falls at the lower end of that spectrum, matching the bonus offered in Spring 2025.
In recent years, we’ve seen the following Amex to Hilton transfer bonuses:
The trend suggests that the days of 40-50% bonuses may be behind us, with 25-30% becoming the “new normal” for these promotions.
To determine whether this transfer bonus offers good value, we need to compare the relative worth of both currencies:
Using these valuations, let’s calculate the effective value when transferring with this bonus:
This means you’re effectively getting about 1.25 cents of value per Amex point when transferring to Hilton with this bonus. Compared to the potential 1.7-2.0 cents of value when transferring to airline partners for premium cabin redemptions, this isn’t particularly exciting.
However, value is subjective, and there are scenarios where this transfer could make sense:
If you’re considering this transfer bonus, here are some of the best potential uses for Hilton Honors points that could deliver exceptional value:
Remember that Hilton Honors members who book award stays of 5 nights receive the 5th night free, further enhancing the value of your points.
Before transferring valuable Amex points to Hilton, consider these alternative methods for acquiring Hilton Honors points:
For most people, earning Hilton points directly through one of their co-branded American Express cards will be more efficient than transferring Membership Rewards points, even with this bonus.
If you determine that this transfer makes sense for your specific situation, here are some tips to maximize value:
If you have The Platinum Card® from American Express, remember that it comes with complimentary Hilton Honors Gold status, which includes benefits like free breakfast at most properties and potential room upgrades.
The current 25% transfer bonus from American Express Membership Rewards to Hilton Honors represents a decent, though not exceptional, opportunity. At an effective value of about 1.25 cents per Amex point, it falls below what many travelers can achieve with other transfer partners, particularly for premium cabin airline redemptions.
However, for specific high-value Hilton redemptions—especially at luxury properties where cash rates are prohibitively expensive—this transfer bonus could deliver solid value. The key is to have a specific redemption in mind, compare against cash rates, and consider whether other methods of acquiring Hilton points might be more efficient.
If you’re sitting on a large balance of Membership Rewards points and have been eyeing a stay at a top-tier Hilton property, this limited-time bonus could be worth considering. Just remember that transfers are irreversible, so be certain of your plans before converting your flexible Amex points into Hilton Honors points.
This promotion runs through September 23, 2025, giving you a few weeks to evaluate your options and make a decision.
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