Choice Privileges has launched a new promotion offering up to a 45% discount on purchased points through September 29, 2025. This brings the cost down to as low as 0.57¢ per point—the best rate we’ve seen from the program in over five years—creating opportunities for significant savings on hotel stays across Choice’s extensive portfolio of properties.
While Choice Hotels might not be the first brand that comes to mind for luxury travel, this promotion offers exceptional value for specific redemptions, particularly in expensive markets like Northern Europe. Let’s explore whether this deal makes sense for your travel plans and how to maximize its value.
The current Choice Privileges points promotion runs through September 29, 2025. This is a targeted offer, so different members may see different discount levels. The standard offer appears to be a tiered discount structure as follows:
You’ll want to check your account to see what specific offer you’re targeted for, as it could differ from the standard promotion.
Choice Privileges has a non-linear pricing structure for purchasing points, with the cost per point decreasing as you buy larger quantities, even before any promotional discounts. The standard rates range from:
With the current 45% discount at the highest tier, if you purchase 180,000 points (the annual maximum), you’ll pay $1,019.70, which works out to approximately 0.57¢ per point.
This is one of the best rates we’ve seen from Choice Privileges in over five years. Typically, the program offers either a 25-30% discount or a 30-50% bonus, making this 45% discount an exceptional opportunity.
Choice Privileges limits members to purchasing up to 180,000 points per account per calendar year, before factoring in any bonuses or discounts.
Choice Privileges points purchases are processed through Points.com rather than directly by Choice Hotels. This means these transactions don’t code as hotel or travel purchases for the purposes of earning bonus points on your credit card, with one exception: if you use a co-branded Choice Privileges credit card, the purchase will earn bonus points as hotel spending.
For all other cards, your best options for purchasing Choice points are:
Choice Hotels is one of the largest hotel groups globally, with over 7,000 properties in 40 countries, representing approximately 570,000 hotel rooms. The portfolio includes brands like Ascend, Cambria, Comfort Inn, Sleep Inn, Quality Inn, Clarion, and Rodeway Inn, among others.
While Choice doesn’t have as many aspirational luxury properties as some other hotel chains, there are several scenarios where purchasing points during this promotion can provide excellent value:
Choice Privileges doesn’t have a formal award chart, but award pricing typically ranges from 6,000 to 45,000 points per night for most properties. In the Asia-Pacific region, some properties can cost up to 75,000 points per night.
Let’s look at some specific redemption opportunities where buying Choice points during this promotion could save you money:
Choice has an impressive footprint in Northern Europe, where hotels can be prohibitively expensive when paying cash, especially during summer months. Many Clarion Collection properties include not only breakfast but also a light evening meal, adding significant value.
This boutique hotel in Oslo offers a stylish stay in a historic building that once housed the Norwegian America Line.
Located near Los Angeles International Airport, this property offers modern accommodations and convenient access to the city.
One of the most valuable aspects of the Choice Privileges program is its partnership with Preferred Hotels & Resorts, a collection of over 500 luxury independent properties worldwide. This partnership allows members to redeem Choice points for stays at these upscale properties.
Award nights at Preferred Hotels & Resorts properties range from 25,000 to 118,000 Choice Privileges points per night. While recent devaluations have affected the value proposition somewhat, there are still opportunities for significant savings at certain properties.
To book Preferred Hotels & Resorts properties, you can now make reservations directly through the Choice website or mobile app. Simply search for your destination and look for Preferred Hotels & Resorts properties among the results.
Before purchasing points, it’s worth considering other ways to earn Choice Privileges points:
Choice Privileges partners with several transferable points currencies:
The Citi ThankYou and Wells Fargo transfer options are particularly valuable, as they offer twice as many Choice points per point transferred compared to Amex and Capital One.
Wells Fargo offers two Choice Privileges credit cards in the United States:
These cards offer welcome bonuses and ongoing earning opportunities for Choice Privileges points.
You can earn Choice Privileges points through:
This Choice Privileges promotion offering points for as low as 0.57¢ each represents the best rate we’ve seen from the program in over five years. While I wouldn’t recommend speculatively purchasing Choice points at this cost, there are specific scenarios where this promotion can provide excellent value.
The sweet spots in the Choice portfolio include:
Before purchasing Choice points during this promotion:
Remember that this promotion ends on September 29, 2025, so if you’re planning to take advantage of it, make sure to finalize your purchase before then.
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