JetBlue TrueBlue has launched a new promotion offering up to a 130% bonus on purchased points through October 28, 2025. This brings the cost down to as low as 1.4¢ per point—the best rate we’ve seen from the program this year—creating potential opportunities for high-value partner airline redemptions.
While buying points for JetBlue’s own flights rarely makes financial sense due to the program’s revenue-based redemption structure, this promotion could offer excellent value for premium cabin bookings on partners like Qatar Airways, Japan Airlines, and Condor. Let’s explore whether this deal makes sense for your travel plans.
The current JetBlue TrueBlue points promotion runs through October 28, 2025, at 11:59 p.m. ET. This is a targeted offer, so different members may see different bonus levels when they log into their accounts. The standard offer appears to be a tiered bonus structure as follows:
With this promotion, JetBlue allows members to purchase up to 300,000 base points in a single transaction. If you were to maximize this offer with a 130% bonus, you’d receive a total of 690,000 points (300,000 base points plus 390,000 bonus points) for $9,675, which works out to approximately 1.4¢ per point.
JetBlue TrueBlue is primarily a revenue-based program, meaning the value of points is typically tied to the cash price of tickets. When redeeming for JetBlue flights, each TrueBlue point is generally worth between 1.3¢ and 1.5¢ toward the cost of a ticket.
Given this fixed-value structure, buying points at 1.4¢ each for JetBlue flights specifically doesn’t usually make financial sense—you’d essentially be breaking even or potentially losing a small amount on each point.
However, there are two scenarios where this promotion could offer good value:
JetBlue has significantly expanded its partner redemption options in recent years, with particularly attractive rates for business class on Qatar Airways, Japan Airlines, and Condor. For example:
At 1.4¢ per point, these redemptions would cost:
Considering business class cash fares on these routes typically range from $3,000-$6,000 one-way, these redemptions can represent exceptional value—potentially 3-6¢ per point.
An added benefit is that JetBlue TrueBlue sometimes has access to more Qatar Airways award space than other programs like American AAdvantage, making it a valuable program for these specific redemptions.
If you’re just short of the points needed for a particular redemption, buying a small number of points to reach your goal can make sense, especially if award availability is limited or you have an immediate travel need.
Before purchasing JetBlue points during this promotion, keep these factors in mind:
This JetBlue TrueBlue promotion offering points for as low as 1.4¢ each represents the best rate we’ve seen from the program this year. While buying points for JetBlue’s own flights rarely makes financial sense due to the fixed-value nature of the program, there are specific scenarios where this promotion can provide excellent value:
Remember that this promotion ends on October 28, 2025, so if you’re planning to take advantage of it, make sure to finalize your purchase before then.
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