Finnair Plus has launched a new promotion offering up to a 50% bonus on purchased Avios through September 17, 2025. This brings the cost down to as low as 1.45-1.63¢ per Avios (depending on your currency selection), creating potential opportunities for premium cabin redemptions at a fraction of cash fares.
While this isn’t quite as generous as some past Finnair promotions, it still represents a solid opportunity to acquire Avios—especially considering you can transfer these points to other Avios programs like British Airways Club, Qatar Airways Privilege Club, and Iberia Plus. Let’s explore whether this deal makes sense for your travel plans.
The current Finnair Plus Avios promotion runs through September 17, 2025. The bonus is tiered based on how many Avios you purchase:
If you were to maximize this promotion by purchasing 200,000 base Avios, you’d receive a total of 300,000 Avios (including the 100,000 bonus Avios). The cost would be approximately:
Note that purchasing in USD appears to be cheaper during this promotion, so be sure to check the currency settings at the top of the purchase page.
Important eligibility requirements:
Finnair Plus Avios purchases are processed through Points.com rather than directly by Finnair. This means these transactions don’t code as airfare or travel purchases for the purposes of earning bonus points on your credit card.
Since the purchase is processed in foreign currency (either EUR or USD, depending on your selection), there are a few strategic options:
Finnair Plus adopted Avios as its rewards currency in early 2024, completely overhauling its award pricing structure. Understanding the current redemption options is key to determining whether this promotion offers good value.
Finnair Plus uses a distance-based award chart for Finnair-operated flights. Here are the one-way redemption rates:
In addition to the Avios required, award tickets also incur carrier-imposed surcharges, though these are relatively modest compared to some other programs:
For connecting itineraries, you’ll only pay the highest applicable surcharge once, which is a customer-friendly policy.
Let’s look at a specific example to illustrate the potential value:
Before purchasing Avios, consider these alternative methods of earning Finnair Plus Avios:
Finnair Plus partners with Capital One, allowing you to transfer Capital One miles to Finnair at a 1:1 ratio. Transfers are typically instant, making this a flexible option if you already have Capital One miles.
You can transfer Avios freely and instantly between Finnair Plus and other Avios programs, including:
This means you can also indirectly transfer points from American Express Membership Rewards, Chase Ultimate Rewards, and Citi ThankYou Points to Finnair Plus by first transferring to one of these other Avios programs.
This Finnair Plus promotion offering up to a 50% bonus on purchased Avios represents a solid opportunity to acquire these valuable points at a reduced cost. While not the absolute best deal we’ve seen from Finnair (which has offered Avios for as low as 0.7¢ each in the past), the current rate of 1.45-1.63¢ per Avios can still provide excellent value for specific redemptions.
The most compelling use cases include:
As with any points purchase, it’s best to have a specific redemption in mind rather than buying speculatively. Always compare the total cost (Avios purchase plus surcharges) against cash fares to ensure you’re getting good value.
Remember that this promotion ends on September 17, 2025, so if you’re planning to take advantage of it, make sure to finalize your purchase before then.
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