American Express has unveiled a significant refresh of its Business Platinum Card, increasing the annual fee from $695 to $895 while introducing several valuable new benefits and enhancements. The changes, which took effect on September 18, 2025, represent the card’s first fee increase in four years and include the addition of a substantial hotel credit, improved earning rates, and enhanced technology-focused benefits.
For existing cardmembers, there’s good news: while the new benefits are available immediately, the higher annual fee won’t apply until your first renewal on or after December 2, 2025. This creates a valuable opportunity to test-drive the enhanced benefits before deciding whether the refreshed card justifies its higher price tag.
The Business Platinum Card‘s annual fee has increased from $695 to $895, representing a $200 (29%) jump. Additionally, the cost to add authorized users has increased from $350 to $400 per person.
The fee increase implementation follows this timeline:
The most significant new benefit is the addition of a substantial hotel credit:
The Business Platinum Card now offers enhanced rewards on key business spending categories:
This represents a 33% increase in earning potential for these business-focused categories, making the card more rewarding for everyday business expenses.
A new incentive has been added for businesses with significant spending volume:
The technology-focused credits have been restructured to provide more value:
These changes were actually implemented in July 2025, slightly ahead of the broader card refresh.
The Business Platinum Card now offers an additional hotel elite status benefit:
One negative change implemented in June 2025 affects the Pay with Points redemption option:
Alongside the refresh, Amex has introduced a new limited-edition mirrored card design. Existing cardmembers can request this design by ordering a replacement card through their online account.
All existing Business Platinum Card benefits remain unchanged, including:
For existing cardholders, here’s a strategic approach to maximize value from the refreshed Business Platinum Card:
With the annual fee now at $895, the value proposition of the Business Platinum Card depends on your business spending patterns and travel needs. Here’s a breakdown of the potential annual value from the refreshed card:
The card makes sense for businesses that:
However, the card may not be worth it for businesses that:
For new applicants considering the Business Platinum Card, American Express is currently offering its highest-ever publicly available welcome bonus: 200,000 Membership Rewards points after spending $20,000 on eligible purchases within the first three months of card membership.
Based on current valuations of approximately 2 cents per point, this welcome offer is worth around $4,000, which can significantly offset the first year’s annual fee and make the card extremely attractive for new applicants who can meet the spending requirement.
The refreshed Amex Business Platinum Card has evolved into a more comprehensive business travel and technology card with an impressive array of credits and benefits. While the $895 annual fee represents a significant investment, the potential value from the new and enhanced benefits—particularly the $600 hotel credit—can far exceed this cost for businesses that can maximize them.
For existing cardholders, the opportunity to enjoy all new benefits immediately while paying the higher annual fee only upon renewal creates an excellent window to test these perks and determine if the refreshed card aligns with your business spending patterns and travel needs.
The most universally valuable new benefit appears to be the $600 hotel credit, which alone could justify the $200 annual fee increase for many users. The enhanced earning rate on key business categories and the improved technology credits further strengthen the card’s value proposition for businesses with significant spending in these areas.
Ultimately, the refreshed Business Platinum Card remains a premium product for businesses that value luxury travel perks and can take advantage of its extensive benefits portfolio. For the right business, it can deliver exceptional value despite—or perhaps because of—its higher annual fee.
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