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Mastercard is revolutionizing Formula 1 fan engagement with the launch of Team Priceless, an exclusive global initiative in partnership with the McLaren F1 Team. This groundbreaking program offers McLaren’s most passionate supporters unprecedented access to the team, including garage access, driver meet-and-greets, and behind-the-scenes experiences at five races during the upcoming 2026 season.
As McLaren prepares for the 2026 season as back-to-back Constructors’ Champions (2024-2025) under new F1 regulations and Mastercard’s official naming partnership, Team Priceless represents the beginning of a new era in fan engagement and marks the first time the McLaren F1 Team has offered such comprehensive access through a commercial partnership.
Team Priceless is a first-of-its-kind fan initiative that brings together four regional fans at each of five race locations worldwide. Selected participants will gain exclusive access to McLaren’s operations while creating content that brings the global papaya fan community closer to the F1 experience during this pivotal transition year.
Team Priceless members will unlock experiences only available through Mastercard’s partnership with McLaren:
The first Team Priceless recruitment is currently underway for the Miami Grand Prix:
Recruitment details for Melbourne, United Kingdom, Mexico City, and Abu Dhabi will be announced later. Fans can sign up for updates at priceless.com/TeamPriceless to be notified when applications open.
McLaren enters 2026 as the sport’s dominant force, having secured back-to-back Constructors’ Championships in 2024 and 2025. This unprecedented success, combined with the revolutionary 2026 regulations, creates a unique opportunity for Team Priceless participants to witness how a championship-winning team adapts to F1’s biggest technical overhaul in decades.
Team Priceless launches during one of the most significant years in Formula 1 history. The 2026 season introduces sweeping regulatory changes that will test even championship-winning teams like McLaren:
The program will be led by two passionate McLaren F1 Team fan captains whose roles include:
Both captains will be revealed during F1 testing in Bahrain in February 2026.
Team Priceless marks the official beginning of Mastercard’s role as naming partner of the back-to-back championship-winning McLaren F1 Team. This partnership brings together two leaders at the peak of their respective fields:
Team Priceless participants will witness a unique convergence of championship success and technical revolution:
Despite the regulatory reset, McLaren enters 2026 with several advantages that Team Priceless members will witness firsthand:
Team Priceless establishes a new standard for sports partnerships, launching with the sport’s most successful recent team:
Team Priceless launches at the perfect intersection of McLaren’s championship dominance and Formula 1’s regulatory revolution. For Mastercard cardholders, this program offers unprecedented access to witness how back-to-back champions navigate the sport’s biggest technical changes while pursuing a historic third consecutive title.
With applications for Miami now open and opportunities at four additional races, passionate McLaren fans can experience the unique combination of championship-level operations and cutting-edge innovation that defines the 2026 season. As F1 embraces its sustainable future, Team Priceless ensures fans are at the center of McLaren’s quest to cement their dynasty in the sport’s new era.
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